Competitor Analysis of Coupon Systems
A product designer conducted a comprehensive analysis of competitor coupon systems from McDonald's, Burger King, and Subway. The aim was to identify their strengths and weaknesses and to derive best practices for designing a digital coupon builder for KFC. The analysis focused on multiple criteria, including user interface, coupon options, personalization, navigation, integration, usability, visual design, functionality, and technical reliability.
Criteria for Analysis
- User Interface (UI)
- Coupon Options
- Personalization
- Navigation
- Integration Across Platforms
- Usability
- Visual Design
- Functionality
- Technical Reliability
Competitor Analysis Table
| Criteria |
McDonald's |
Burger King |
Subway |
| User Interface (UI) |
User-friendly interface |
Clear redemption process |
Attractive visual design |
| Coupon Options |
Extensive coupon options |
Easy access to deals via mobile app |
Easy-to-use coupon builder |
| Personalization |
Limited personalization |
- |
- |
| Navigation |
Complex navigation to find specific deals |
- |
- |
| Integration Across Platforms |
- |
Lack of integration across platforms |
- |
| Usability |
- |
Some usability issues in saving coupons |
Limited functionality for modifying saved coupons |
| Visual Design |
- |
- |
Attractive visual design |
| Functionality |
- |
- |
Limited functionality for modifying saved coupons |
| Technical Reliability |
- |
- |
Occasional technical glitches |
Key Takeaways
- McDonald's
- Strengths:
- User-friendly interface that is easy to navigate.
- Extensive variety of coupon options available to users.
- Weaknesses:
- Limited personalization of offers and deals.
- Complex navigation system for finding specific deals.
- Key Takeaways:
- Simplify Navigation: Streamline the navigation process to make it easier for users to find specific deals.
- Integrate Personalization: Include personalized recommendations based on user preferences and behavior.
- Burger King
- Strengths:
- Clear and straightforward redemption process.
- Easy access to deals through the mobile app.
- Weaknesses:
- Lack of seamless integration across different platforms (web and mobile).
- Usability issues when saving and managing coupons.
- Key Takeaways:
- Seamless Integration: Ensure that the coupon system works consistently across both web and mobile platforms.
- Improve Usability: Address usability issues to make saving and managing coupons more intuitive and user-friendly.
- Subway
- Strengths:
- Attractive visual design that is appealing to users.
- Easy-to-use coupon builder that simplifies the process of creating deals.
- Weaknesses:
- Limited functionality for modifying saved coupons once created.
- Occasional technical glitches that can disrupt user experience.
- Key Takeaways:
- Robust Functionality: Provide comprehensive functionality for modifying saved coupons.
- Ensure Technical Reliability: Prioritize technical reliability to avoid glitches and ensure a smooth user experience.
Conclusions
The analysis revealed several best practices that should be incorporated into the design of the KFC digital coupon builder to enhance user experience and engagement: